In the highly competitive snack industry, the first task to tap the growth space is to open up online and offline channels. From the practice of Qingdao Wolong Food Co., Ltd., we can easily see that the deep cultivation and layout in the nuts market, the online and offline omni channel model, lay the foundation for the rapid development of Wolong.

As things stand at present,with the change of consumer demand and consumption mode, the channels of the current consumer have also moved from fragmented to integrated, and the omni channel has become the mainstream of the current leisure food industry development.

On the online channel, Wolong Food has built a complete e-commerce sales network through Tmall, JD, Pinduoduo, Vipshop, Tiktok, Kwai and other e-commerce platforms; On the offline channel, Wolong has settled in to traditional stores, modern and international KA and convenience stores, community stores, and has established long-term strategic cooperation with domestic well-known KA stores.

For Wolong Food, online channel coverage can make customers more extensive and quickly realize trans-regional management; At the same time, asset operation is light, and asset investment required for establishing physical stores is not required; It can also obtain the consumer feedback through product evaluation.

Offline channels can intuitively show the company's image to consumers, promote the company's products, image and culture, and shorten the distance between consumers; With the help of dealers, they can also quickly complete the distribution of supermarket goods, and cover customer groups different from online shopping customers; After the building is mature, it has a stronger ability to resist external competition.

It is reported that, in the next step, Qingdao Wolong Food will expand its product coverage, improve its sales network layout, and achieve two-way online and offline drainage, so as to continue to expand the market share of Wolong food products.