Shi Yonglei, chairman of Lai Yifen, said that this strategic cooperation is a common exploration of Lai Yifen and Yang Jianji, and it is also a new creativity and attempt in the commercial cooperation model of the snack industry. I firmly believe that although the road is far, the line is coming! Let the excellent teams of both sides work together to push this new cause to a brilliant tomorrow, and also put our corporate values of "win-win" into practice.
Yu Ruifen, president of Lai Yifen, said that as a new star in the snack food industry, Yang Lanji will continue to play its advantages in store positioning, image positioning, selection, operation service experience, and accurate online and offline touch in the future, injecting new vitality and motivation into Lai Yifen. Lai Yifen will also provide support and support to the food chain in many aspects of information technology, supply chain, food safety and so on. The teams of both sides draw on each other's strengths, support and assist, and make great strides and more high-quality development in their respective fields. I firmly believe that the strategic cooperation between the two companies will surely achieve fruitful results that 1+1 is greater than 2.
Ding Jie, founder of the Food chain, said in a speech at the scene that before he met Lai Yifen, he never thought there would be such an efficient strategic cooperation model. I firmly believe that everything is the best arrangement, thank Shi Dong and Yu Zong for the recognition of the food, and hope that in the future days, the Lai Yi team can give more help and guidance to the food, but also believe that our two teams together, the future road will be more determined and more confident.
Lai Yifen is a listed enterprise that has been deeply engaged in the snack retail industry for many years. With strong brand influence and deep market foundation, Lai Yifen has always been at the forefront of the industry. In terms of information construction, Lai Yifen has a mature and advanced information system, which can accurately insight into market dynamics and achieve efficient inventory management and supply chain coordination. Its supply chain covers a wide range, controlling the quality of ingredients from the source, and ensuring that every snack is safe and delicious through a strict quality management system. In this strategic cooperation, Lai Yifen will provide a full range of services and support such as informatization, supply chain, quality management, etc., to help Raise Food to achieve leapfrog development.
The food is unique in store operation and market access. In store positioning, accurately grasp the target consumer groups, reasonable location layout, and quickly gain a foothold in the regional market. In terms of image positioning, it attracts consumers' attention with a unique brand image and creates a comfortable and pleasant shopping environment. In the selection of products, we have a unique eye to select special snacks that meet the market trend and consumer tastes. In the operation service experience, the food memory pays attention to details, provides intimate service to customers, and has won a good reputation. In terms of online and offline integration, the company has also established an efficient marketing network that can accurately reach consumers. We will give full play to these advantages, inject new vitality into Laiyifen, and help Laiyifen further expand the market and enhance brand competitiveness.
The two sides said at the signing ceremony that the strategic cooperation is a deep complementary advantage. Lai Yifen and Yang Chen will support each other in their respective areas of expertise and work together to improve. In the future development, the two parties will optimize the product structure, enrich the product line, improve operational efficiency and further expand the market territory through close cooperation. It is believed that with the joint efforts of both sides, this cooperation will achieve the effect of 1 + 1 > 2, and bring more innovative achievements and development opportunities for the snack industry.