On the afternoon of May 17^th, the First in-person exchange meeting of Food Industry Brand Rights Protection Alliance held in Wuhu. This event was initiated by Three Squirrels and involved the participation of several prominent companies and well-known brands in the domestic food industry. The aim is to address malicious complaints within the industry, achieve information resource sharing, curb the spread of false complaints and claims, promote industry self-discipline, improve the quality of after-sales service, continuously provide better product and service experiences to consumers, create a comfortable, honest, and trustworthy consumption environment, and boost the confidence of business entities. This will promote the healthy development of the brand.