In the era of "everything can cross boundaries," brands are constantly seeking new breakthroughs and exploring new possibilities for expanding their reach through cross-border collaborations. An excellent cross-border marketing strategy is not just about combining names, but also about both parties prioritizing consumers and conducting thorough research on their lifestyles, preferences, and purchasing motivations. This allows for a deep understanding of consumers' needs and values, which can be met with a spiritual core that resonates and adds value to their lives. The recent collaboration between G-WINSUN, a brand known for its expertise in nut science, and the lifestyle brand SUPERMONKEY has effectively communicated brand values, engaged consumers, and earned their recognition and loyalty.